BrainSHARE Online

At some point in the business life cycle it will be time to move on. Maybe franchise, or sell, or merge, or pass it to the next generation. Whatever, Exit/Expansion is about understanding the true value of the business and increasing that value.

Every business has people: employees, contractors, service providers, etc. Having the right person, in the right position, with the right training, at the right time, moving in the right direction is necessary to have a successful business.

Vision, Mission, Purpose, and Culture provide clarity on the reason why your business does what it does. They articulate how you engage with all your stakeholders: employees, customers, investors, vendors, etc. They make you who you are.

Marketing is all about identifying the right people. Those who need, want, and will purchase your product and/or service. Too many business people confuse Marketing with Sales. They are vastly different disciplines. Learning how to market is crucial.

Selling is a skill. It requires an in depth understanding of people. Sales is much more than taking an order. It is the process of helping people solve problems. To the degree your business solves problems, it will be successful.

Communication is NOT about what you originate. It’s about what is received, duplicated, and understood. To communicate well you need to understand how people receive information. This is critical for both internal and external communications.

Numbers. Most business people hate them. Most business people don’t understand them. Understanding the numbers puts you in control of your fate. The financials are the business report card and tell you how you’re doing. You need to know them.

Standards are principles that guide the activities in your business. They let your team, customers, and vendors know how your company and its people will act. They provide the consistency needed to build the business of your dreams.

You need a destination, a Goal for your business. Without it, planning will be haphazard, Marketing and Sales directionless, and revenue sporadic and inconsistent. Your destination adds clarity and focus to every business action. Set it now.

Time is your most valuable asset. It cannot be replenished. Unmanaged time leads to burnout. Learn this proprietary system that leverages modalities to increase efficiency and brainSHARE to the areas that need the most focus.

Whether you think you can, or think you cannot, you are correct. Your mindset makes a difference. And it will need to adjust as your business grows. Here we dig deeply into Mindset and how it can make or break your success.